By Valerie Feldmann
Mobile communications and subsequent new release instant networks end up new distribution channels for the media. This improvement bargains intriguing new possibilities for media businesses: the cellular conversation method creates new utilization contexts for media content material and companies; the social use of cellular communications means that id illustration in social networks, impulsive entry to relied on media manufacturers, and micro-coordination turn out to be new assets of worth production within the media industries. within the mild of this heritage, this ebook takes diversified viewpoints at the improvement of cellular media: from a aggressive method standpoint it analyzes the extension of cross-media thoughts and the emergence of cross-network options; from a public coverage viewpoint it develops calls for and specifications for an innovation coverage that fosters innovation in cellular media markets.
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2002). N. (May 1, 2003). N. N. (July 25, 2002). N. (July 16, 2002). N. (2003c). N. (May 2, 2002). N. (June 23, 2003). N. (May 23, 2002). N. (August 15, 2002). N. (November 18, 2002). N. (July 15, 2002). N. (March 7, 2003). N. (January 8, 2003). See Mariano (January 28, 2002). Character licensing is a popular licensing form for mobile content that can support existing contents and formats, build new audiences, and make a media brand (element) ubiquitously available. Licensed content is in many cases used for the personalization of handsets.
In both cases, former lockin’s such as handset SIM-lock policies or the lack of mobile number portability have been addressed by policy-makers and don’t offer lock-in potential any more. asp. 93 See Hommen (2003), p. 153. 94 See Picot and Heger (2004). 95 See Feldmann and Zerdick (2004), p. 30. 96 See Feldmann (2005a). 22). 97) System goods are strongly related to indirect network effects. The purchase of system goods involves a decision regarding the system architecture and subsequently the choice of components that need to be compatible.
Versioning and licensing offer a number of supply-side incentives for media companies to enter mobile media markets. In order to create new sources of customer satisfaction personalization and interaction options can contribute to demand-driven incentives. 31). The deepening of the customer relationship in the audience market can then be translated into monetary rewards from advertising clients. 32). 63 See Boell (1996), p. 235. 64 See Chaillee (2003). 65 This is part of a more extended product placement agreement between Samsung, AOL Time Warner and Warner Bros including the production of a Samsung ‘Matrix’ phone, see Williams (February 25, 2003).