By Haag, Baltzan and Phillips
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Managing Information for Business Initiatives 6. Valuing Organizational Information © The McGraw−Hill Companies, 2005 know the best places to fish, by corporations around the world that need information on which to base business strategies for seafood processing and marketing, by researchers, and by legislators. With so much at stake, the Division of Commercial Fisheries set out to improve the quality of its information by implementing a system that can gather the information from remote parts of the state and analyze it quickly to determine the daily outcomes.
Achieving Business Success through Information Technology 5. Organizational Structures That Support Strategic Initiatives © The McGraw−Hill Companies, 2005 FUNDAMENTAL SUPPORT STRUCTURES—ETHICS AND SECURITY Ethics and security are two fundamental building blocks that organizations must base their businesses on. In recent years, such events as the Enron and Martha Stewart fiascos along with 9/11 have shed new light on the meaning of ethics and security. When the behavior of a few individuals can literally destroy billion dollar organizations because of a lapse in ethics or security, the value of highly ethical and highly secure organizations should be evident.
Many organizations with lots of Web site traffic have minimal sales. A company can go further and use Web traffic analysis to determine the revenue generated by Web traffic, the number of new customers acquired by Web traffic, any reductions in customer service calls resulting from Web traffic, and so on. The Yankee Group reports that 66 percent of companies determine Web site success solely by measuring the amount of traffic. 20 32 * Unit 1 Achieving Business Success through Information Technology Haag−Baltzan−Phillips: Business Driven Technology I.