
By Paige Baltzan
Necessities of commercial pushed details platforms discusses numerous company tasks first and the way know-how helps these tasks moment. the idea for this special approach is that company tasks may still force expertise offerings. each dialogue first addresses the company wishes after which addresses the expertise that helps these wishes.
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Kia mainly offers low-cost vehicles in the lower levels of model stratification. Hummer offers the most focused differentiation strategy of any in the industry (including Mercedes-Benz). Value Chain Analysis—Targeting Business Processes figure Once an organization enters a new market using one of Porter’s three generic strategies, it must understand, accept, and successfully execute its business strategy. indd 20 11/20/07 3:53:26 PM aspect of the organization contributes to the success (or failure) of the chosen strategy.
10. Which of Porter’s Five Forces did Apple address through its introduction of the iPod? indd 23 23 11/20/07 3:53:38 PM Key Terms Benchmarking 13 Benchmark 13 Business process 21 Business-to-business (B2B) marketplace 18 Buyer power 18 Chief information officer (CIO) 10 Chief knowledge officer (CKO) 11 Chief privacy officer (CPO) 11 Chief security officer (CSO) 11 Chief technology officer (CTO) 11 Competitive advantage 16 Data 8 Effectiveness IT metrics 13 Efficiency IT metrics 13 Environmental scanning 17 First-mover advantage 16 Five Forces Model 17 Information 8 Information accuracy 14 Information technology (IT) 7 Key performance indicators (KPIs) 13 Loyalty program 18 Management information systems (MIS) 8 Private exchange 18 Response time 14 Reverse auction 18 Rivalry among existing competitors 19 Supplier power 18 Supply chain 18 Switching cost 19 System availability 14 Threat of new entrants 19 Threat of substitute products or services 18 Throughput 14 Transaction speed 14 Value chain 21 Web traffic 14 C L O S I N G C A S E ONE Say “Charge It” with Your Cell Phone Wireless operators, credit card companies, and retailers are working on a technology that allows customers to purchase items by using their cell phones.
Most CSOs possess detailed knowledge of networks and telecommunications because hackers and viruses usually find their way into IT systems through networked computers. The chief privacy officer (CPO) is responsible for ensuring the ethical and legal use of information within an organization. CPOs are the newest senior executive position in IT. Recently, 150 of the Fortune 500 companies added the CPO position to their list of senior executives. Many CPOs are lawyers by training, enabling them to understand the often complex legal issues surrounding the use of information.