By John Gray (auth.)
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Extra resources for The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook
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Describing and Analyzing ELT Coursebooks 45 whether represented participants are real or fictional, their sex, age, ethnicity and job), where they are depicted, how they are depicted and what they are shown doing.
This model provides the means for the multi-dimensional exploration of key moments in the life of any cultural artefact from production through to consumption. The chapter introduces the descriptive framework used in this study and makes a strong case for the use of the tools provided by social semiotics for the analysis of artwork – a much under-theorized and under-researched aspect of one of the most salient elements of ELT 20 The Construction of English materials from the mid-1970s onwards. Chapters 4 and 5 discuss the results of the application of the descriptive framework to the coursebook sample.
Hall (1996: 4) outlines his view as follows: Though they seem to invoke an origin in a historical past with which they continue to correspond, actually identities are about using the resources of history, language and culture in the process of becoming rather than being: not ‘who we are’ or ‘where we came from’, so much as what we might become, how we have been represented and how that bears on how we might represent ourselves. Identities are therefore constituted within, not outside representation.