By Силбигер С.
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Extra info for МВА за 10 дней
Example text
1 / МАРКЕТИНГ 35 му вниманию образец демографического профиля покупателей кофе для гурманов, который маркетологи действительно используют в своей работе. • Возраст от 25 до 54 лет • Образование не ниже колледжа • Профессиональные служащие или руководители коммерческих предприятий • Бездетные семьи • Семейный годовой доход свыше 50 000 долл.
750 млн. , или ДЕНЬ 1 / МАРКЕТИНГ 37 представлял 11% объема продаж на рынке продукта, продаваемого в роз ницу. В границах моего сегмента лишь в 60% проданного кофе не содер жалось искусственных вкусовых или ароматизирующих добавок. Мой мексиканский кофе был чист от таких добавок, а производитель отказы вался вводить их в свой продукт.