The Economics of the Internet and E-Commerce (Advances in by M.R. Baye

By M.R. Baye

The net has revolutionized the way in which shoppers and corporations have interaction available on the market, and it has dramatically replaced the knowledge loved via marketplace members at a number of issues within the worth chain. This quantity on the net and e-commerce presents lecturers and practitioners with worthwhile learn at the 'glue' that holds the recent economic system jointly. the 1st six chapters of the textual content learn 4 wide matters: the function of the web in fostering pageant, its impression on cost dispersion and on business-to-business transactions, and the significance of acceptance and belief within the new economic system. The final 4 chapters study the effect of the web at the association of companies, the potency of auctions within the web age, how shoppers decide on web content and procure product details, and the transforming into challenge of congestion on the net. This quantity is a part of Emerald's "Advances in utilized Microeconomics" sequence - an annual learn quantity that seeks to disseminate frontier learn good ahead of journals and different shops.

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Extra info for The Economics of the Internet and E-Commerce (Advances in Applied Microeconomics, Vol. 11)

Example text

As a result, Store 1, the bricksand-clicks retailer, will have lower profit compared to the case of not launching the Internet branch. Thus, we conclude that, when k = 1, the bricks-and-mortar retailer will not launch an Internet branch. We next analyze the case when 0 < k < 1. e. P1 = P3. g. Best Buy, Circuit City, CompUSA, and Office Depot). However, this assumption is for simplicity and relaxing this assumption should not substantially change our results. We relax this assumption subsequently and discuss the case when the prices can be different at the two stores.

Lucking-Reiley, 2000b). In that regard, rules of the ‘old’ economy remain valid. It may be that the limited impact of the Internet on horizontal and vertical competition is still the quiet before the storm. As intelligent agent software becomes more powerful and more widely used, we may see more pressure on prices and on brand loyalty – probably not so much on the choice of brands The Impact of the Internet on Horizontal and Vertical Competition 23 itself, but rather on the choice of channels through which to buy the brand.

Shaffer and Zettelmeyer show how this may lead to channel conflict. Specifically, manufacturers gain and retailers lose from information that makes a retailer’s product offerings less substitutable. Rayport and Sviokla (1994) described how physical interactions in the marketplace were being replaced by virtual ‘marketspace’ transactions. They argued that the conventional value proposition was being disaggregated and that its three basic elements – content (the firm’s offering), context (how the content is offered), and infrastructure – could be managed in new and different ways.

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