By Douglas Coupland
A crackling examine the thinker whose founding rules have been instantly vague and eerily prophetic.Marshall McLuhan, the distinguished social theorist who outlined the tradition of the Sixties, is remembered now basically for the aphoristic slogan he coined to provide an explanation for the rising new global of world communique: “The medium is the message.” part a century later, McLuhan’s predictions in regards to the finish of print tradition and the increase of “electronic inter-dependence” became a reality—in a feeling, the reality—of our time. Douglas Coupland, whose iconic novel iteration X was once a “McLuhanesque” account of our tradition in fictional shape, has written a compact biography of the cultural critic that translates the lifestyles and paintings of his topic from within. A fellow Canadian, a grasp of artistic sociology, a author who provided a defining time period, Coupland is definitely the right chronicler of the uncanny prophet whose imaginative and prescient of the worldwide village—now referred to as the Internet—has come to move within the twenty first century.
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Extra resources for Marshall McLuhan: You Know Nothing of My Work!
Sample text
He found words for his treasure-house… at haphazard in the shops, on advertisements, in the mouths of the plodding public. He kept repeating them to himself till they lost all instantaneous meaning for him and became wonderful vocables. James Joyce A Quirky Lad from the Colonies Cambridge in the 1930s was, for an anglophile like Marshall, a dream within a dream. The university’s dominant ideological battles revolved around Freudianism and new philosophical systems such as those of Wittgenstein, Russell, Whitehead, and Marx.
He is left-handed. He is heterosexual. He is in the city of Toronto, Ontario. He is staring at the ceiling. He is white. He is wearing a sweater over a button-down collared shirt. His name is Marshall. It is hard to know what is going through Marshall’s mind because something has happened to him. He can no longer speak. He can no longer read. He can no longer write. This has been going on for half a year now, since he had his stroke. Oddly, he can perfectly understand what people are saying when they speak to him—but he can’t generate words himself.
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