By A. Dolgin
Chto takoe vtoraia ruka rynka i kak ona deistvuet? Zachem obshchestvu tak mnogo raznykh tovarov? Chto nedogovarivaet professional schaste ekonomika schastia? Kak sviazany mezhdu soboi talant, uspekh i «zvezdnost»? Kak zarabotat v sotcialnykh setiakh? Po kakoi biznes-modeli budut razvivatsia industrii razvlechenii i media? Chto takoe emotcionalnyi gisterezis? Kak izmerit kulturnye tcennosti? Chto takoe subektivnoe vremia lichnosti i kak sdelat ego kachestvennym? Pochemu bednym vygodno zanimatsia metcenatstvom? Chto takoe klubnaia ekonomika? Esli Vas interesuiut eti voprosy i Vy khotite poniat skry¬tuiu logiku sovremennogo zhizneustroistva, imeet smysl prochest etu knigu.
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Extra info for Manifesto of the New Economy. The Second Invisible Hand of the Market
Sample text
Without copyright, commercial competitors would be free to pirate works created and launched by the hard work of somebody else, thereby taking a bite out of their legitimate income. This would discourage business people from becoming involved in cultural projects and lead to underproduction of the corresponding goods. As we shall find out below, copyright serves mainly the interests of agents and middlemen, while we are talking about cutting out the middleman, an approach directly opposed to copyright.
As a result of this bright idea, a source of revenue appeared, in the wake of which search services grew explosively. The future of recommender systems lies in selling their basic goods, recommendations. Search and recommender services are complementary tools of the information society, the former providing access to information which the latter selects in accordance with subjective criteria. As soon as recommender services acquire their own business model, they will begin to rival search services in popularity.
It was no whim of Henry Ford which dictated that every model-T coming off his conveyor belt should be black. The middle class emerging at that time could not have afforded a variety of different colours. This was by not because paint was expensive, but because of the overheads associated with wider choice. By comparison with standardised output, variety involves greater production costs and incomparably more expensive distribution because of the difficulty of predicting precisely how much of each product to manufacture and store.