By Cathy A. Enz
Up-to-date to incorporate the present types, theories, and hospitality practices, Hospitality Strategic administration: proposal and instances, moment variation is a accomplished advisor to strategic administration within the overseas hospitality undefined. writer Cathy A. Enz makes use of the case learn method of hide present issues similar to innovation, entrepreneurship, management, ethics, and franchising. 8 complete case stories with indicates and records deal with the parts of accommodation, meals carrier, tourism e-commerce, gaming, cruise traces, and airways, making this e-book perfect for govt point education classes or hospitality executives attracted to constructing their strategic administration abilities.
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Extra resources for Hospitality Strategic Management: Concepts and Cases (Second Edition)
Sample text
Strategic Direction Strategic direction pertains to the longer-term goals and objectives of the organization. At a more fundamental level, strategic direction defines the purposes for which a company exists and operates. This direction is often contained in mission and vision statements. An organization’s mission is its current purpose and scope of operation, while its vision is a forward-looking THE STRATEGIC MANAGEMENT PROCESS 17 statement of what it wants to be in the future. Unlike shorter-term goals and strategies, mission and vision statements are an enduring part of planning processes within the company.
4 and begin by providing: 1. A situation analysis of the broad and operating environments of the organization, including internal resources and both internal and external stakeholders 2. 2 A Combined Perspective of Strategic Management Process Firms conduct external and internal analysis (situation analysis), both of which include analysis of stakeholders. On the basis of information obtained, they create strategic direction, strategies, and tactics for implementing strategies and control systems.
Direction, discovery, and destiny. 52 e A recently announced signing of a letter of intent between Trump Entertainment Resorts and Diamondhead Casino Corporation to form a joint venture partnership to develop, build, and operate a destination casino resort is a formal statement of intent. However, behind this statement of intention is the strategic thinking that leads to this proposed venture. STRATEGIC THINKING 25 DIAMONDHEAD AND TRUMP: A JOINT VENTURE eborah A. We have the land, the location, and the desire to pursue a master plan for the entire tract that should not only enhance long-term shareholder value, but which should significantly enhance the surrounding economy.