By Tobias Kollmann
Info and verbal exchange applied sciences regarding electronic networks let the ongoing upward thrust of entrepreneurial company possibilities and creative enterprise types. E-Entrepreneurship and ICT ventures: procedure, association and expertise offers a distinct and integral evaluation of the present country of conceptual and empirical examine on the interface of e-business and entrepreneurship examine. Contributing an more advantageous knowing of the real interface of e-business and entrepreneurship, this reference book brings jointly prime teachers and practitioners from world wide, supplying crucial interpreting fabric for college kids, educators, managers, marketers, and political choice makers attracted to utilising and fostering e-business techniques in an entrepreneurial atmosphere.
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Once every few months a pair of socks is delivered to the customer by post. All these socks are black and identical. Meanwhile, white T-shirts and drawers are also available. In a short time Blacksocks succeeded to establish a sizeable market share in the Swiss socks market – a market which is characterized by cut throat competition and crowding out, where nobody would have expected to succeed with an innovation. The company’s market channel is the Internet (cf. com) which offers a cheap way to reach millions of potential customers.
One of the supplier selection criteria was geographical proximity: if there is a problem in the production, the CEO of Blacksocks travels to Italy and back within a day. Another criterion was size: the supplier should be big enough to guarantee quality and deadlines, but not too big for Blacksocks to still represent an important customer. Blacksocks also cultivates the relationship with its distribution partner and therefore the CEO of Blacksocks visits his logistic partner once a month. Daily business operations run via e-mail and twice a day the packer receives a delivery bill.
To that end, we apply various concepts from strategic management to the context of e-entrepreneurship so that this chapter contributes to filling a gap in the literature that is of particular relevance to academics and professionals interested in the e-business sector. In pursuit of the proposed objective, this chapter is structured as follows: (1) background, which includes the study of the born global strategy, as well as its antecedents and processes for shaping the international strategy for venture creation; (2) proposal of an integral model for the shaping of the born global international strategy in the new e-venture; (3) new research agenda, which includes research issues requiring new contributions in order to advance research in this field; and (4) conclusions.