The Digital Revolution (DK Essential Managers) by DK Publishing

By DK Publishing

Love it or no longer, the electronic revolution has swept the enterprise international and, irrespective of how stable you're at your task, for those who would not have the technical instruments to maintain you will be left in the back of. fortunately, The electronic Revolution is the following to get you in control and get the bounce at the festival.

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Customer service and support A high number is good as offline resources are relieved, but it could also indicate problems with the product. A high number might signify that visitors have not been satisfied on earlier visits. Going deep can mean that visitors are seeking a solution but can also mean that information is hard to find. A low number is bad, as it indicates visitors have not found what they were looking for. Income generation A high number is good only if it translates into a high number of purchase actions.

Download speeds will vary depending on the broadband or dialup facility used. The specification of the users PC or laptop will also come into the equation, as will the software that has been installed on it. Web pages can also format differently on various computer screens. TIP TEST, TEST, AND TEST AGAIN Throughout the development of your website, test all technical and non-technical elements before the website goes live. DESIGNING YOUR HOMEPAGE ! FAST TRACK OFF TRACK Making sure your homepage downloads quickly Overloading the homepage with big images or flash-type technology Using a style that will appeal to your target audience Ignoring your market segment and keeping your content general Getting to the point quickly and offering a value proposition Using self-serving statements like mission objectives Inspiring visitors to go deeper into the site Not having clear links to information that the visitor is seeking 40 Creating an effective web presence Making it easier for customers If you visited a retail outlet and spent 15 minutes walking around in a vain attempt to find what you came in for, you would be unlikely to become a customer.

It is mostly used by manufacturers who use other channels of distribution for sales and wish to avoid channel conflict*. Increasingly, potential customers use the web to check out organizations of all kinds, from local schools to multinational corporations, and first impressions last. Your website must, therefore, be an integral element of the organization’s branding strategy. Defining objectives 35 Generating revenue This type of site increases revenue through sales, lead generation, or direct marketing, making return on investment (ROI) easy to assess.

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